GAME OF THRONES: ICE & FIRE
To launch the premiere date of the new Game of Thrones season, we broke Facebook Live – with flamethrowers, a block of ice, and an insanely dedicated fanbase. With over 10,000 comments per minute and millions of live views... well, things didn't go as planned. But a cultural moment was born.
RESULTS
Most comments ever on any Facebook Live
16k+ comments per minute
Trended twice at same time in U.S.: #1 & #4
Trended #2 worldwide
CREDITS
GCD: Jeff Anderson
ACD: Andrew Curtis
ACD: Ben Morejon
CW: Andrew Hunter
AD: Doug Murray
Production: UNIT9/FACEBOOK
AWARDS + RECOGNITION
2017 CANNES CYBER LIONS - x2 Shortlist
2017 CANNES ENTERTAINMENT - Shortlist
2017 CANNES MEDIA - Shortlist
2017 CANNES DIGITAL CRAFT - Shortlist
2017 FWA
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