GAME OF THRONES: ICE & FIRE

To launch the premiere date of the new Game of Thrones season, we broke Facebook Live – with flamethrowers, a block of ice, and an insanely dedicated fanbase. With over 10,000 comments per minute and millions of live views... well, things didn't go as planned. But a cultural moment was born.

RESULTS

  • Most comments ever on any Facebook Live

  • 16k+ comments per minute

  • Trended twice at same time in U.S.: #1 & #4

  • Trended #2 worldwide


CREDITS
GCD: Jeff Anderson
ACD: Andrew Curtis
ACD: Ben Morejon
CW: Andrew Hunter
AD: Doug Murray
Production: UNIT9/FACEBOOK

AWARDS + RECOGNITION
2017 CANNES CYBER LIONS - x2 Shortlist
2017 CANNES ENTERTAINMENT - Shortlist
2017 CANNES MEDIA - Shortlist
2017 CANNES DIGITAL CRAFT - Shortlist
2017 FWA

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